Visual map · Make change stick
Make change stick: 4 figures.
The people side of projects: why good work goes unused, and how to plan communication that gets read.
In this topic: Change Management: Why Good Projects Fail at the People Part · The Project Communication Plan People Actually Read
Oct 19, 2026 · 2 figures
Change Management: Why Good Projects Fail at the People Part
1AwarenessOf why the change is needed
2DesireTo participate and support it
3KnowledgeOf how to change
4AbilityTo put the new skills into practice
5ReinforcementTo sustain the change
1Build the case for change
2Involve the people who live with it
3Train for ability, not awareness
4Make the new way the easy way
Oct 19, 2026 · 2 figures
The Project Communication Plan People Actually Read
What do they need to knowThe facts they require to do their part.
What do you want them to feelConfident, informed, respected, or at minimum not alarmed.
What do you want them to doThe specific action: attend training, enter data, approve a document, simply stay calm.
AnnounceTells people something is happening and why.
ExplainGives the detail: what changes for whom, when and how.
AskRequests a decision, an input or a task.
UpdateShares progress.
CelebrateRecognizes progress and people.
WarnShares bad news, a risk or a delay.
Next step
Want these ideas applied to your business?
Every figure starts from a real situation. Tell me yours.