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Consulting · Business scaling program
Scale Your Business
More leads, a funnel that sells, AI automation and the software your business needs, built around you.
In validation
Overview
Scale Your Business is a program for companies that want more customers and a business that can handle them. It applies the three engines of Project Focus, leads, sales and operations, with the marketing, automation and software that make each one work.
It starts with leads: strategies on social media, Google Ads and marketing that bring the right people to you, backed by SEO and a brand that makes them trust you. Then comes the part many businesses skip: a well-built funnel, with landing pages, lead capture and follow-up, and a sales strategy so that a lead becomes a customer. AI automation carries the repeating work of the process, such as answering questions, following up, scheduling and reporting, with a person in charge.
The last layer is software fitted to your business. Depending on what you need, that can be an affiliate program where customers and content creators refer new customers, table reservations for a restaurant, inventory tracking for a shop or a warehouse, a punch-in system for staff, or another system built around the way you work. Each business gets only what it needs, in the order that pays back first.
Startups and small businesses are already in the queue for the first implementations, and applications are open for the next places. Nothing here is a guarantee: results depend on the product, the market and the budget, and ad spend is paid to the ad platform. Every plan starts with a diagnosis of what is holding the business back.
- More leads: social media, Google Ads and marketing
- A funnel and a sales strategy that turn leads into customers
- SEO, branding and marketing that build trust
- AI automation for the repeating work of the process
- Software fitted to you: affiliate program, table reservations, inventory tracking, punch-in or a custom system
- One dashboard and a monthly review of the numbers
4Parts: leads, funnel and sales, AI, software
4Steps from application to launch
OpenApplications for the next places
Who it is for
Built for businesses that want to grow, not only to exist online.
Three kinds of people can apply.
Small and growing businesses
Restaurants, shops, service companies and local brands that want more customers and fewer manual tasks.
Startups
You have a product and a first market, and you need a repeatable way to find and close customers.
Creators, affiliates and specialists
You want to promote products you believe in and be paid for results, or you work in marketing, SEO, ads, automation or software and want to help build the implementations.
The program
What a business can get.
More leads
Strategies on social media, Google Ads and marketing that bring the right people to you, with the tracking to see which ones work.
A funnel and a sales strategy
Landing pages, lead capture, follow-up sequences, scripts and proposals, so that a lead becomes a conversation and a conversation becomes a customer.
SEO, branding and marketing
A site that search engines can read, a keyword and content plan, and a brand that makes people trust you before they call.
AI automation
Assistants and workflows that answer common questions, follow up leads, schedule, report and draft content, with a person in charge of the result.
Software fitted to you
An affiliate program for customers and creators, table reservations, inventory tracking, a punch-in system for staff, or another system built around your needs.
A dashboard and a monthly review
Leads, sales, costs and the systems in one place, reviewed together every month with the next three actions.
How it works
From application to launch.
Four steps. The details are agreed with each business, and nothing starts without a written scope.
- 01
Apply
Send the form below. I read every application and answer by email.
- 02
Diagnose
A short call and a growth diagnosis: where leads come from today, where they drop out and what in the operation holds the business back.
- 03
Build
The lead engine and the funnel first, then the automation, then the software that fits. Every piece has a scope and a number to watch.
- 04
Run and scale
The systems go live, and every month the business gets a report with real numbers and the next three actions.
Apply
Take part in the implementation.
Businesses, creators and specialists can apply. Tell me what you want to scale and I will reply by email.
Project control
Schedule, critical path and constraints.
The big picture of this project as a project manager would run it. Tap or hover a bar to see what it depends on and whether each constraint has been released.
On trackStatus: progress not reported yet, shown as planned
0%Done, against 0% planned
Dec 4, 2026Next: Define the program: parts, packages and terms
Dec 18, 2026End of the critical path
0/6Constraints released
CoversLeads, funnel and sales strategy, SEO and branding, AI automation and fitted software
ApplicationsOpen on the project page
QueueBusinesses waiting for the first implementations
Completed: ✓ Concept and program design
Schedule
Task
Oct 26NovDecJan 27FebMarAprMayJunJulAugSepOct
Define the program: parts, packages and termsNov 2, 2026 to Dec 4, 2026
Applications open and the first businesses selectedNov 2, 2026 to Dec 18, 2026
Lead engine and funnel for the first businessesDates to be confirmed
AI automation of the lead and sales processDates to be confirmed
Software modules: affiliate program, reservations, inventory, punch-inDates to be confirmed
Monthly report for each businessMar 1, 2027 to Sep 30, 2027
Critical pathOther tasksDates to be confirmedRecurringConstraints pendingAll released
Critical path
- Applications open and the first businesses selectedNov 2, 2026 to Dec 18, 2026
A delay in any of these moves the end date. The other tasks have some float.
Constraints
- PendingDecision on the packages, the terms and what is includedDefine the program: parts, packages and terms · Owner: Dennis · Needed by Dec 4, 2026 · working assumption
- PendingThe businesses in the queue confirm their scope and a start dateApplications open and the first businesses selected · Owner: Businesses · Needed by Dec 18, 2026 · working assumption
- PendingAccess to each business's ad accounts, social profiles, website and dataLead engine and funnel for the first businesses · Owner: Businesses · Needed by Jan 4, 2027 · working assumption
- PendingAd budget set aside by each business (paid to the ad platform)Lead engine and funnel for the first businesses · Owner: Businesses · Needed by Jan 4, 2027 · working assumption
- PendingLegal review of the affiliate terms, the disclosures to readers, the payouts and the privacy and consent for lead captureSoftware modules: affiliate program, reservations, inventory, punch-in · Owner: Lawyer · Needed by Jan 29, 2027 · working assumption
- PendingChoice of the first software modules to build and of the tools behind themSoftware modules: affiliate program, reservations, inventory, punch-in · Owner: Dennis · Needed by Jan 29, 2027 · working assumption
Working plan updated Oct 29, 2026. Dates and constraints are estimates and working assumptions, and they will move; progress shows "as planned" until it is reported. This is not a promise, a commitment or an offer to sell or invest.
Roadmap
Where it stands.
- Concept and program designDone
- Applications open for businesses, creators and specialistsIn progress
- First businesses selected from the queueNext
- Lead engine and funnel for the first businessesNext
- AI automation of the lead and sales processNext
- Software modules: affiliate program, reservations, inventory, punch-inNext
- A monthly report for each businessNext
Updates
Latest news.
Reframed as a growth program with an application form.
Renamed Scale Your Business. It covers leads (social media, Google Ads and marketing), a funnel and sales strategy, SEO and branding, AI automation and software fitted to each business, such as affiliate programs, table reservations, inventory tracking and punch-in systems.
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Next step
Let's find the project that moves your business.
Tell me where things are stuck. I will tell you which project I would start with.